Dabble
The first social sports betting experience
We led design at Dabble for their first 2 years, from idea to launch and beyond. We helped create a deeply social sports betting experience and a distinctive, fresh brand to go along with it.
Dabble is now valued at over AU$1.4B with over 800k users, and operates in Australia, the US and the UK. dabble.com.au
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Social
Australia
2020 - 2023
Dabble is now valued at over AU$1.4B with over 800k users, and operates in Australia, the US and the UK. dabble.com.au
Valued at AU$1.4B
The Feed
Every great social app starts with a feed.
Dabble is no different. The first thing you see when you open the app is a rich feed of content and bets which can be copied with a tap.
Betting Experience
Blending traditional with new
We reimagined the exploration and fixture explorer experience of old to deeply integrate social features while retaining the traditional pathways to placing a bet.
We created a comprehensive design system for bet tickets
Betslip
Place your bets
Rocket Boost Minigame
Stop the rocket before it crashes
A fun minigame to get a chance to boost your bet was integrated early on. The Dabble Rocket since became a mascot and core part of the brand.
Banter
Chat with the Dabble community
Profiles
Profiles are a core part of Dabble, allowing you to follow friends and influencers and see/copy their bets.
Leaderboard
See where you stack up against other Dabblers
Beyond Compliance
Encouraging safe betting was critical to us when designing Dabble
Right from sign up we decided to go 'beyond compliance' and include a range of safety mechanisms and verifications.
Brand Design
Creating a winning brand for Dabble
We were proud to create Dabble's logo which remains a core part of the brand to this day, having been displayed on racecars and at major sporting events.
The Dabble brand on their sponsored Supercar and at the PGA Championship in 2024
