Dabble
Gaming Australia

The first social sports betting experience

We led design at Dabble for their first 2 years, from idea to launch and beyond. We helped create a deeply social sports betting experience and a distinctive, fresh brand to go along with it.

Dabble is now valued at over $200M with over 100k users, and operates in Australia, the US and the UK.

The Feed

Every great social app starts with a feed. Dabble is no different. The first thing you see when you open the app is a rich feed of content and bets which can be copied with a tap.

Betting Experience

We reimagined the exploration and fixture explorer experience of old to deeply integrate social features while retaining the traditional pathways to placing a bet.
We created a comprehensive design system for bet tickets

Betslip

Place your bet

Rocket Boost Minigame

A fun minigame to get a chance to boost your bet was integrated early on. The Dabble Rocket since became a mascot and core part of the brand.

Banter

Chat with the Dabble community!

Profiles

Profiles are a core part of Dabble, allowing you to follow your friends and see their bets.

Leaderboard

See where you stack up against other Dabblers

Compliance

Encouraging safe betting was critical to us when designing Dabble, so right from sign up we decided to go 'beyond compliance' and include a range of safety mechanisms and verifications.

Brand

We were proud to create Dabble's logo which remains a core part of the brand to this day, having been displayed on racecars and at major sporting events.
The Dabble brand on their sponsored Supercar and at the PGA Championship in 2024

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Let's make something great together.